Tuesday 16 September 2014

Adidas and Online Distribution

The German Anti-Trust Office (Bundeskartellamt) had to decide on Adidas' wide ban on distribution via online market places. The sporting goods manufacturer's distribution terms did not allow retailers to sell its products via online platforms of Ebay, Amazon, Rakuten, Yatego and others. 
Confirming its position taken in previous cases of Amazon and Ebay it held that while a selective distribution system was in principle legal it would nevertheless violate German competition law to effectively ban the distribution via a particular form of market place. Following the Offices's complaint Adidas has amended its distribution terms accordingly.

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