Tuesday 3 December 2013

Statutory Information in Google Adwords Advertisement

BGH I ZR 2/12


The German Federal Court found that statutory information with regard to a product or service, in this case a pharmaceutical product promoted in a Google Adwords-Ad, does not need to be contained in the digital advert itself but it needs to provide a link to the a site or other display where the statutory information can be directly found and easily read.

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